The idea
Restraint, typography and a few carefully timed reveals introduce the studio and its approach to storytelling.
CASE_004 / INDEPENDENT STUDIO / 2026 — ONGOING
Enter.
Play.
Field.
Building the company behind the stories—and a website that invites people to explore it.
- MY ROLE
- Founder · Creative direction · Execution
- FOCUS
- Company building · Interactive site · IP
- COMPANY
- Enter Play Field Studios Oy
- STATUS
- Studio and website live
enterplayfield.com ↗
THE STUDIO / THREE WAYS IN
ENTER / 01
An editorial introduction: what the studio believes, what it makes and why ordinary life is interesting enough to build stories around.
FIG. 01 — The actual studio console. Select ENTER, PLAY or FIELD to explore the idea, or visit the live website above.
01 / THE EXPERIENCE
Three spaces. Three different behaviours.
The pitch
A football field with discoverable objects, small interactions, a rulebook and a few unexpected visitors. The user explores rather than reads instructions.
The room
A quiet interior, a view towards Helsinki's Olympic Stadium, a notebook and FIELD // NOTES. Details suggest a larger world without explaining everything.
02 / BUILDING THE STUDIO
Giving original stories a company to grow in.
Enter Play Field Studios Oy is the independent home for original story projects, including Five After. The work has involved establishing the company, shaping its public identity, and developing the practical foundations around its intellectual property.
The company and the series have different jobs. EPF is the structure and platform; Five After is an original animated story being developed within it.
03 / MY CONTRIBUTION
From an idea to something people can actually enter.
Creative direction
Defined the concept, voice, visual logic and the relationship between the studio, its original IP and the interactive website.
Interaction design
Specified the console, navigation, discovery sequences, environmental details and how the experience adapts across screens.
AI-assisted production
Directed iterative development with AI-supported design and coding workflows, reviewing behaviour and correcting details rather than treating first outputs as finished.
Independent execution
Established the studio, organised its digital presence and took the website through deployment and hands-on browser testing.
04 / THE BUSINESS GROUNDWORK
Making the creative work supportable.
Funding journey
Developing the project narrative, materials and route toward grant applications and other potential support. This work is ongoing; it does not imply funding secured.
Legal and IP
Working through company, ownership and rights questions that accompany an original series and its surrounding digital world.
Rights Wheel
A related rights-mapping exploration helps make the IP conversation concrete. Explore the Rights Wheel ↗
Public presence
Giving the studio a distinct identity and a working digital destination that communicates its ideas through experience.
05 / WHAT EXISTS
A live studio and a growing foundation.
The company and interactive website are live. The funding and rights work continues as the original projects develop. This case study shows the company-building and execution side of EPF; the separate Five After case study focuses on the series itself.
THE REAL THING IS MORE INTERESTING
Don't take my word for it.
The actual site has sound, movement, hidden interactions and a few things I would rather you discover than read about.
ENTER THE PLAYFIELD ↗RELATED WORK
Different worlds. Same habits.
In my IDX work, curiosity becomes research, product specifications and commercial experiments. Here, it becomes an original story world. The common thread is turning an idea into something testable.
Five After ↗ Website Health Check ↗ Market Intelligence at Scale ↗